Marketing for Caterers - 10 Tips to Social Media Success
Catering Equipment -Social media has witnessed an explosion in growth in the last decade and it's done quite a bit to help businesses grow. Why? Because everyone is involved in social media, including your clients and their guests. Businesses, including catering businesses, are using social media sites like Facebook to stay in touch with their customers while those customers use it to stay in touch with everyone else - including their favorite brands. There are a lot of ways you can use social media to market to your target audience; here are ten tips to help you market through social media.
1. Water Urn -You need to have a strategy in place with clearly defined goals. Those goals will help you understand where you are, where you need to be and what you need to do in order to get there. This will help identify, in social media, what you need to say in order to improve engagement and how to measure success.
2. Water Dispenser -It's far too easy to get your business in trouble when you're interacting with people online. When you're getting ready to make posts and share content, think about how it will be read and taken by others. Negative comments can profoundly impact your brand, so interact from a professional position in all you do.
3. Make sure your posts provide some measure of value. You'll send your followers packing if you only post boring stuff that doesn't pertain to their interests. If you want to build brand power you'll need to discover the best way to provide value and connect with your audience.
4. People don't want to interact with robots. They come back to you and do business with your catering company because of the human element in the service. Otherwise they would just bring in vending machines. They want the same from your social media, so engage them in real dialogue that feels personal.
5. Water Dispenser -Always show your customers and potential customers that you genuinely appreciate their business. Even if someone hits you with a negative comment, avoid being petty and firing back. Most people speak out of turn when they're angry and often regret it after they cool off. Take the time to thank them and show you understand and you can change perceptions.
6. Always keep your company information updated on your social media profiles so catering clients can easily find you and contact you. If you move, make sure you update your information. Otherwise you could just be throwing business out the window if they don't know where you are.
7. Always choose usernames that are appropriate for your business. If you pick strange, obscure or offense nicknames you may just end up confusing or frustrating potential clients. Keep it appropriate to your products and services.
8. Optimize your social media accounts where possible, including custom landing pages on sites like Facebook and real pictures on other sites like Twitter. Logos are boring - do more to make your brand more approachable.
9. Always remember that engagement in social media is about quality and not about quantity. You can get a lot more return for quality blog content rather than by blasting hundreds of articles around the web.
10. Make multimedia your friend and find out what your audience loves. This way you can share pictures and videos that are relevant to their interests to keep them engaged in your social playground.
Catering Equipment -Quality catering equipment really matters, right down to your water urn and water dispenser. It's all about making the right image. If you're struggling with your brand as a catering company then click through to contact us. Let CateringEquipment.com help you reimagine your business, starting with your image.
